One of the many challenges facing retailers is how to properly allocate shelf space to the multitude of products available and find the right products for your customers. Finding products that are shelf-worthy.
Having been a retail store owner and a manufacturer, I have been given the privilege to see both sides of the “shelf”. You want products that are of high-quality, yes. But still there are more things to consider to actually give shelf space to any given brand. Some criteria for the product:
1. Does it work? Do customers ask for the product?
2. Does it have general aesthetic shelf presence?
3. Is it supplied quickly each and every time you order.
4. Is the product safe? You could even push further to…Is it pure, natural, organic?
5. Is it produced by a company of high-standards and integrity? Said company will be the one to back their product and provide the support that is needed. And if the company gives back to the community…the world we live in, that would be a company all the more worth your business.
Let me tell you first, that I have known Kathryn at Motherlove for more than 20 years. Our first meeting was at an ILCA Conference in Scottsdale, AZ. We were both business owners exhibiting at this event. At this point in business we didn’t even know what we didn’t know. You’ve heard that said, I’m sure!
I had sold my business in 2006 and I was asking myself “what now?” It was in this window-of-time that Kathryn invited me to represent Motherlove. I jumped at the opportunity! Now after working with Kathryn and her daughter, Silencia, I have come to know how knowledgeable they are concerning herbs, of their healing and nurturing benefits and I am amazed over and over again. But more importantly, I have clearly seen the passion they have for their company to “nurture” businesses, entrepreneurs, individuals and the environment. I have heard Kathryn asked, “What’s the biggest lesson you learned from your business?” Kathryn replied, “Everyone should be treated with respect. Competitors, employees, customers – everyone.” and “If there is one thing/thought/idea that you could pass on to the next generation, what would it be?” She said, ” Take care of the earth. This is our home. Do the best you can to walk gently. Evaluate everything you do and its impact on the earth and on others.” You see, Kathryn and Silencia have this conscientious nature about everything they do, in their lives and business. You see it in the quality of Motherlove products. This is why I highly respect them and am proudly working with them representing Motherlove products. Motherlove and their line of products not only meet the criteria listed above but they are truly caring people presenting products to women and babies with a heart to help them through pregnancy, succeed at breastfeeding and be healthy.
Watch this short video. See for your SHELF…