B Corp, Do You Know Why It Matters?

B Certified Corporations

Motherlove

Motherlove added B Corp Certified to their list a few years ago.  At the time of certification Motherlove was one of just 1300 companies in THE WORLD to be awarded this certification.

After learning more about B Corp Certified, I know if I am presented with two otherwise equal choices and one is B Corp, the other not…the certification will tip the scale.Motherlove Products

Check out this webpage to read more about why this is a really cool deal!

If you would like more information about carrying Motherlove in your place of business, please email me at tracy@tracylurban.com 

 

Expo West

motherlove

If you are planning to attend the Natural Products Expo in Anaheim this week, be sure to look me up at Booth #3417. I’ll be working with Motherlove.

Expo West

New Year – A New Look

New Year 2015

Welcome to 2015! The magic of turning the page of a calendar has happened again.

For some of you the end of 2014 couldn’t come quickly enough as it has been a real struggle. Business has been hard. I continue to be in awe of your resourcefulness and tenacity. Let me say, “Congratulations! You’ve Done It!”

For others of you 2014 was a fabulous year.  It was the year of your launch. Some added locations, others expanded your store’s square footage. Wow! In either case, hard or fabulous, I love the spirit of the Entrepreneur.

At the launch of 2015 possibilities abound. (in truth they abound at the dawn of each new day – but this post is about the new year so….) They are available to every one of us. I absolutely adore the HOPE that arrives with a new year.

Speaking of which, I HOPE you’ve noticed the new look of my website. My sister, Shelly, built this for me. We have been collaborating on the things I wanted in a website for about 3 to 4 months.  I’m so excited to roll it out on the 1st day of the new year.  If you need help with your website or graphics or social media or email campaigns, Shelly is for hire. Just shoot me an email and I’ll get her contact information to you.

Let me leave you with one of my favorite quotes by Christopher Reeve:

Hope Quote

What Is Your Shelf Worth?

product shelf

One of the many challenges facing retailers is how to properly allocate shelf space to the multitude of products available and find the right products for your customers.  Finding products that are shelf-worthy.

Having been a retail store owner and a manufacturer, I have been given the privilege to see both sides of the “shelf”. You want products that are of high-quality, yes.  But still there are more things to consider to actually give shelf space to any given brand.  Some criteria for the product:

1. Does it work?  Do customers ask for the product?

2. Does it have general aesthetic shelf presence?

3. Is it supplied quickly each and every time you order.

4. Is the product safe? You could even push further to…Is it pure, natural, organic?

5. Is it produced by a company of high-standards and integrity? Said company will be the one to back their product and provide the support that is needed. And if the company gives back to the community…the world we live in, that would be a company all the more worth your business.

Here is a company/product that answers “YES” to all 5 statements above…MOTHERLOVE!MFG_MLbutton

Let me tell you first, that I have known Kathryn at Motherlove for more than 20 years. Our first meeting was at an ILCA Conference in Scottsdale, AZ. We were both business owners exhibiting at this event. At this point in business we didn’t even know what we didn’t know. You’ve heard that said, I’m sure!

Kathryn Higgins and Silencia Cox, Owners of Motherlove.
Kathryn Higgins and Silencia Cox, Owners of Motherlove.

I had sold my business in 2006 and I was asking myself “what now?” It was in this window-of-time that Kathryn invited me to represent Motherlove. I jumped at the opportunity! Now after working with Kathryn and her daughter, Silencia, I have come to know how knowledgeable they are concerning herbs, of their healing and nurturing benefits and I am amazed over and over again.  But more importantly, I have clearly seen the passion they have for their company to “nurture” businesses, entrepreneurs, individuals and the environment.  I have heard Kathryn asked, “What’s the biggest lesson you learned from your business?” Kathryn replied, “Everyone should be treated with respect. Competitors, employees, customers – everyone.” and “If there is one thing/thought/idea that you could pass on to the next generation, what would it be?” She said, ” Take care of the earth. This is our home. Do the best you can to walk gently. Evaluate everything you do and its impact on the earth and on others.”   You see, Kathryn and Silencia have this conscientious nature about everything they do, in their lives and business. You see it in the quality of Motherlove products.  This is why I highly respect them and am proudly working with them representing Motherlove products. Motherlove and their line of products not only meet the criteria listed above but they are truly caring people presenting products to women and babies with a heart to help them through pregnancy, succeed at breastfeeding and be healthy.

Watch this short video. See for your SHELF